Our story
From Salon to sand
BEACHWASHED began not in a lab — but in a salon chair, on the Southern California coast. Lo Wheeler, a celebrity hairstylist and lifelong creative, started doing hair in 2004 to pay for art school. But what began as a side job quickly became her deepest passion and most expressive art form.
In 2014, she relocated from the hustle of Los Angeles to the small surf town of San Clemente. It was only an hour away, but it felt like another world. Here, the ocean isn’t a weekend escape — it’s a way of life. Many of Lo’s clients were professional surfers and sun-chasers who wore their salty strands like a badge of honor. But with sun, salt, chlorine, and color came something else: damage, dryness, and breakage.
BEACHWASHED started as a term Lo used to describe her signature color technique — effortless, sunkissed, and lived-in. But it soon became something deeper. A mission. A mindset. And a movement.
meet the founders
BEACHWASHED is a husband-and-wife-built brand, blending artistry with intention.
Lo is the visionary, the formulator, and the face behind the chair. Jason is the operator, strategist, and builder behind the brand. Together, they shared a mission: to create a product that delivered performance and purity, without compromise.
After years of lab work, testing, and perfecting the formula, Deep Current Treatment Oil was born. Designed to bring strength and softness back to strands exposed to the elements, and crafted with clean, conscious ingredients that align with the ocean lifestyle they love.
why we exist
you shouldn’t have to choose between the ocean and beautiful hair
Too many of us are told we can’t have both: a sun-soaked lifestyle and healthy hair.
BEACHWASHED was created for those who live outside the lines — the swimmers, surfers, travelers, and dreamers who crave beauty that works with their lifestyle, not against it.
Whether you’re in the ocean every day or only dip your toes in once a year, our products are here to restore balance. Powered by botanicals, free from silicones, and backed by years of hands-on stylist experience.
This is for you.
Introducing
The One That Started It All
Meet Deep Current Treatment Oil — our flagship formula.
Powered by 10 nourishing oils (like argan, jojoba, and shea), this clean, lightweight oil hydrates, protects, and restores all hair types. Safe for blondes, extensions, and color-treated hair, it's your go-to solution for post-sun, post-shower, and everything in between.
Infused with a subtle signature scent and never weighed down by silicones, Deep Current is designed to become your new favorite ritual — no matter where you live or how often you touch the ocean.
Introducing
Join the Movement
This isn’t just haircare — it’s a vibe
We’re building more than a brand — we’re building a movement around slow beauty, natural texture, and choosing restoration over routine.
Follow along. Tell your story. Share your ritual.
Because BEACHWASHED isn’t complete without you